What’s the Word? The Marketing Buzzword of 2017
4 Fast Tips for Point-of-Sale
Last week, we talked about the importance of point-of-sale marketing. And now you’re probably just wondering what’s next. So this week, we put together a list of top tricks you can incorporate to make the most of your POS. 1. Take advantage of the chance to learn more about your customers. While you’re ringing them […]
Importance of Point of Sale Advertising
“Simply stated, point of purchase is where the action is.” – RJ Reynolds Tobacco It’s only fitting that this strong marketing quote comes from tobacco powerbrand RJ Reynolds. Tobacco companies are currently under the gun about point of sale (POS — also known as point of purchase or POP) advertising to children, which is not […]
Customer for a Day
My wife loves that new TV series, Undercover Boss, because she thinks it is high time that CEOs and company managers got out from behind their desks to see how things are really working on the front lines. I couldn’t agree more. But honestly, isn’t this something that every CEO should be doing every year? […]
Customer service. The elusive competitive advantage.
If you know anything about Zappos then you know that it’s a successful online retailer that built its brand not only by selling a great assortment of footwear, but by delivering an exceptional customer experience. Perhaps that’s why Amazon paid so much leather to buy them. Zappos proved that if you deliver winning customer service […]