How Smart Marketing Sells Brands and Services
Typically, when companies are putting together a campaign to pull in new business, they want their brand to be at the forefront of their efforts. They not only strive to promote their iconography and key messaging, but also want to provide plenty of “about us” details so that potential clients or customers can make an […]
Customer for a Day
My wife loves that new TV series, Undercover Boss, because she thinks it is high time that CEOs and company managers got out from behind their desks to see how things are really working on the front lines. I couldn’t agree more. But honestly, isn’t this something that every CEO should be doing every year? […]
Romancing Your Customers
Embarking on a new relationship with customers isn’t all that different from starting a courtship with a new girlfriend or boyfriend. You begin by trying to catch their attention, and then slowly build upon mutual interest with the hope of turning it into a long-term engagement. There’s a lot of give and take. Communication is […]