Thanksgiving Advertising

This might just be one of the most controversial years for marketing Thanksgiving. And it’s not even because of pilgrims and indians. As the “shopping holiday” grows and grows, lines become blurry as to what’s appropriate. You have to stay on your toes to keep up with the most savvy and tactful techniques for advertising […]

Black Friday & Cyber Monday – Online Holiday Shopping Stats

Every year, e-commerce sales continued to skyrocket during the big holiday shopping days following Thanksgiving. And this year was no different. On Black Friday 2012, plenty of deals were available online that kept buyers from going out into the cold in the middle of the night and waiting on long lines. This year saw a […]

Cyber Monday Follow-Up

We’ve been talking about holiday shopping trends – especially with regard to viral spending – for the past few weeks. Now it’s time to look at some key figures and report back on how the major shopping event actually went down. You may be surprised to learn that even all the hype for Cyber Monday […]

Shopping on Cyber Monday

How are shoppers supposed to navigate all those ads hitting their inbox and flooding their computer screen today? With so much commercialism competing for the same wallets on Cyber Monday, it’s hard to sort through the buzzwords and price tags to determine what’s really a great deal. Reduced costs aren’t enough to help buyers decide […]