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From The Blog

DIY PR: Promote Your Company’s Achievements with the Tools and Team You’ve Already Got

Too demure. Too modest. Too cutesy. Maybe you’ve seen the memes where people post about how sweet, cute, or humble they’re being (sometimes ironically, sometimes ...

Subtle Sells: How to Engage Customers Who Hate Marketing

Customers today are increasingly wary of overt marketing tactics. They prefer authentic and personalized interactions, rather than feeling like they’re just another sales target. At ...

No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 2)

In our last blog, we started a conversation about the end of third-party cookies on Google Chrome. They’ll be phased out starting in, and throughout, ...

No More Cookie Monsters: How and Why Digital Marketers Should Stop Using Cookies in 2024 (Part 1)

In 2024, the digital marketing landscape will shift dramatically as Google Chrome phases out the use of third-party cookies. This move comes as part of ...

How the Marketing Strategies of Temu and Shein Make Them Plausible Competition for Amazon

In the rapidly evolving world of e-commerce, new players are constantly emerging, challenging established giants. Two such companies, Temu and Shein, have implemented innovative marketing ...

How to Make the Most of a 30-Second Ad, in an Age of TikTok-Length Attention Spans

Capturing and maintaining consumer attention has become a monumental challenge. While a 30-second television or radio spot used to feel minuscule next to a 60-second ...

The Strategic Value of Joining Roundups and ‘Best Of’ Lists

Being promoted in roundups and selected for ‘Best Of’ lists can play a pivotal role in shaping a business’s reputation and consumer perception. Some may ...

Can Substack Be Used for Email Marketing?

Amid various platforms offering newsletter services, Substack has emerged as a distinctive choice. But is Substack a practical tool for marketers looking to enhance their ...

5 Success Stories of Brands That Took Their Marketing Offline

In an era dominated by digital marketing, some brands are finding impressive success by bucking the trend and taking their marketing strategies offline. While online ...

3 Marketing Tricks to Fight Oversaturation

Some companies are lucky enough to sell a completely unique product or service with few competitors in the field. Their challenges include introducing what they’re ...

4 Tips to Solicit Testimonies

Testimonials are golden nuggets of marketing. They build credibility, reinforce trust, and provide social proof. People love to see them…but they’re less excited to provide ...

3 Outdated E-Commerce Techniques to Retire

In the rapidly evolving world of e-commerce, staying ahead means continuously refining your strategies and saying goodbye to outdated practices. Below, discover three e-commerce techniques ...

How to Share Bad News

In the realm of business, not all news is good news. Sharing unfavorable updates with your patrons and brand enthusiasts is a delicate task, requiring ...

Spring Into Action With Your Marketing Plan: Here’s How!

As the days grow longer, spring brings the promise of new beginnings and fresh starts. For businesses, it’s the perfect time to revitalize your marketing ...

How Can You Organically Build Brand Awareness?

You can grow your audience with coordinated paid marketing campaigns. But that’s not the only way — which is good news for those with a ...

When Is TikTok Marketing Worth It?

Though many people had doubts — and you might have been one of them — TikTok has endured as a social media platform and seems ...

How to Make an Eye-Catching Instagram Grid

If your company has its own Instagram, the first thing to ask is…why? Did you feel like it was just something you had to do? ...

How to Tell If Your Customer Is “Ghosting” You – and How Marketing Can Win Them Back

“Ghosting” isn’t a new term in the land of dating. It entered popular vocabulary in the early 2000s. And right about now, with Valentine’s Day ...

5 New Year’s Marketing Practices for Small Businesses

Small business owners might feel like they must be especially savvy and stay vigilant to remain competitive with large companies that have seemingly endless budgets ...

Digital Marketing Trends to Expect in 2024

Digital marketers have seen some tremendous changes in the philosophies, platforms, and priorities affecting their work in recent years — and that is likely to ...

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