Judge A Book, Buy Its Cover: When Packaging Matters
Even toilet paper has to be pretty these days. It’s clear that a product’s design matters when it comes to selling it. Of course, the graphic design of its logo and the creative design of the ads used to market a product also matter a great deal. But, quite often, the item’s package is the […]
Black Friday & Cyber Monday – Online Holiday Shopping Stats
Every year, e-commerce sales continued to skyrocket during the big holiday shopping days following Thanksgiving. And this year was no different. On Black Friday 2012, plenty of deals were available online that kept buyers from going out into the cold in the middle of the night and waiting on long lines. This year saw a […]