3 Tips for Successful Email Marketing

There was a brief period in the past decade where email marketing went from being new and exciting to old-fashioned and abruptly less effective. But it’s important to note that the tool has come full-circle, and email marketing is once again not only useful, but necessary. In fact, recent data from McKinsey shows that email […]

MailChimp: Marketing’s surprise viral sensation of 2014 – Part 2

The MailChimp story, which we discussed last week, is sure to become a legacy in the annals of radio advertising. But how did it get there? First, let’s go over what the ad actually is, because it’s shockingly simple. The 20-second spot opens with seven different voices pronouncing the word “MailChimp” (with varying degrees of […]

MailChimp: Marketing’s surprise viral sensation of 2014 – Part 1

  MailChimp: Even if you don’t use the mass email system personally, you’ve likely heard the name. And that’s because the company, founded in 2001, struck gold in the last quarter of 2014 – quicker than you can say “brand awareness.” Now, MailChimp is already in the business of marketing. The company helps businesses design, […]

E-Blasts Are Still Alive and Well

If you thought that email marketing was falling on deaf ears—or rather, falling straight into a consumer’s spam folder, think again. In a recent survey taken by McKinsey & Co. it was revealed that email is still far more effective in acquiring new consumers than Facebook and Twitter combined – nearly as much as 40 […]

Unconventional Marketing for Unconventional Times

Think it’s time to cut back your budget for marketing? Think again. In a tough economy, it’s more important than ever to strategically market your business. Across the nation, large and small businesses are looking for ways to trim unnecessary expenditures from their budget. For many, this might mean erroneously reducing or eliminating marketing budgets. […]

How to Be Successful at Email Marketing

There are two key components to successfully marketing via email. The first step is the hardest: getting readers—prospective clients—to open your email. This takes creativity because you only get one line, or approximately 50 characters, to entice a stranger to open your email and see what you have to say. Motivational subject lines should include […]

Email Marketing 101

The best asset in a bad economy is an existing customer database, which can be maintained and built through email marketing. Mad 4 Marketing has obtained some of the best practices for effectively using email marketing. Email is great for conversion and retention marketing, but not that good for acquisition. It should be used as […]