Forever Young: Marketing to Emerging Adults (Part Two)

Last week, we introduced the concept of emerging adulthood as defined and extrapolated upon in a New York Times article by Robin Marantz Henig. The term was created by psychology professor Jeffrey Jensen Arnett to describe the extended growing-up process that’s undergone by today’s youth between late teen years until about age 30. This week […]

Forever Young: Marketing to Emerging Adults (Part One)

Keep an ear to the ground, marketers: A new demographic might be, well, emerging. Last week, New York Times posted an article about a new life development stage that’s being deemed ’emerging adulthood’–the period between adolescence and adulthood. Coined by Jeffrey Jensen Arnett, psychology professor at Clark University, this term applies to all those 20-somethings […]