Most Marketing Fails
You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as effective as you had planned. What makes marketing successful is the strength of your […]
The Selling Power of Cute
The late and great WC Fields once said, ‘Never work with children or animals’, and while some may believe that to be good advice, you might want to think seriously about employing them in your advertising. Emotion is a very powerful tool and using it to create a connection with the consumer is, in the […]