Want Advertising Advice? Ask Facebook
It looks like Facebook wants to befriend small businesses, having recently announced the launch of its new “Facebook Fit” campaign. This boot-camp style workshop is being offered to small businesses in order to teach them how to better utilize the social networking website as a marketing and advertising tool. Sheryl Sandberg, Facebook’s operating chief, says […]
Facebook Considers Placing Video Ads in News Feed
Remember last year when advertising started creeping into your news feed? It migrated from Facebook’s sidebar to a more intrusive position right in the middle of your mid-day scroll, between your co-worker’s new baby photos and your sister’s new high score on Candy Crush. But, apparently Facebook hasn’t seen too much backlash from this strategy. […]
Facebook Competes with Google: Graph Search
Continuing a trend of using members’ profile information for such purposes as targeted advertising, Facebook is now taking those analytics and applying them to a user-friendly new tool: targeted searches. It’s known as Graph Search. Yesterday, Facebook revealed that it’s now in beta testing for an internal search option that allows users to receive results […]