Want Advertising Advice? Ask Facebook
It looks like Facebook wants to befriend small businesses, having recently announced the launch of its new “Facebook Fit” campaign. This boot-camp style workshop is being offered to small businesses in order to teach them how to better utilize the social networking website as a marketing and advertising tool. Sheryl Sandberg, Facebook’s operating chief, says […]
Facebook Advertising Isn’t Fading
Last month, we blogged about Facebook’s recent change to its newsfeed algorithm. The change meant that posts with harder “news” given precedence over branded pages. We noted that reports were emerging that this was causing a substantial decline in the reach these pages had on the regular Facebook user, and were forcing online marketers to […]
Facebook Newsfeed Restructured; May Help Sell Ads
Last Thursday, Facebook revealed its plans to restructure the look and layout of its “newsfeed” page, which is the first page that viewers land on when they log onto the site. This page is where a person can see the top posts from their “friends.” CEO Mark Zuckerberg announced that this move correlates with Facebook’s […]
Are Facebook Ads Relevant? General Motors Says ‘No’
Yesterday, car manufacturer and longtime advertiser General Motors hit reverse and pulled out of its advertising contract with Facebook. The company announced that this decision was due to poor performance and low ROI. This decision also followed closely on the heels of an MSNBC report showing that Facebook users don’t really trust the paid promotion […]