Try Before You Buy: Free Sample Marketing – Part 2

Last week, we talked a little bit about how giving out samples and freebies can help people familiarize with your brand before they even spend a dime. But there are other ways to think about the concept of “try before you buy.” For example, clothing retailers commonly invite you to try on clothes at the […]

Try Before You Buy: Free Sample Marketing – Part 1

Telling people how great your product is will only get you so far – even if you’re very convincing. One popular way to convince an audience that your services are superior is to use recommendations from previous customers. That way, objective people with experience using your brand can refer you to potential new clients and […]