Here’s Some Free Advice
It might go against common sense when you’re trying to turn a profit, but have you ever thought about a business model that involves giving something away for free? For starters, it’s so rare these days to get anything for free that it certainly sets you apart from the competition in the eyes of your […]
Try Before You Buy: Free Sample Marketing – Part 2
Last week, we talked a little bit about how giving out samples and freebies can help people familiarize with your brand before they even spend a dime. But there are other ways to think about the concept of “try before you buy.” For example, clothing retailers commonly invite you to try on clothes at the […]
Try Before You Buy: Free Sample Marketing – Part 1
Telling people how great your product is will only get you so far – even if you’re very convincing. One popular way to convince an audience that your services are superior is to use recommendations from previous customers. That way, objective people with experience using your brand can refer you to potential new clients and […]
Workshop Your Marketing Event
When preparing for a new marketing event such as a sales pitch, convention, seminar, trade show or demonstration, it is always a good idea to pause about three-quarters of the way through (when you still have time to make significant changes) and reevaluate your ideas. You’ve already brainstormed once, when you chose to attend your […]