Google AdWords: New & Upcoming

Starting this month and continuing over the next few weeks, Google AdWords is introducing some changes that are meant to make it even easier to use the popular website-promoting and ad-placement tool. As ever, the latest slew of updates targets two critical factors: becoming more accurate and becoming more user-friendly. The primary adjustment is to […]

Bid on Brand Names at Google AdWords

On June 15th, 2009, Google AdWords is finally lifting its ban on brand-name search phrases and allowing customers to make bids on heretofore exempt labels (under limited terms and conditions, of course). This means that it’s time to re-evaluate your pay-per-click (PPC) keyword database to see how the addition of brand names can bring additional […]