Would Your Company Benefit from Rich Business Messaging (RBM)?
Boost customer engagement with Rich Business Messaging (RBM).
Creating Circles with Google+
For the past two weeks (Part 1 and Part 2), we’ve been discussing why you should be on Google+ (it’s easy to use, it’s useful and it’s the second-biggest social networking site after Facebook — seriously, put down the Twitter app and pick up Google+ instead). But now that you realize how essential this tool […]
6 Big Plusses to Google+ Marketing — Part 2
Last week we began talking about the perks of Google+ and how this social networking tool can be used to your marketing advantage. Here’s even more than you should know to make the most of it: 4. Google+ is as easy to use as any other social networking tool. If you can work Facebook and […]
6 Big Plusses to Google+ Marketing — Part 1
While you’ve been toiling away at keeping your Facebook, Twitter, Pinterest, Tumblr, Instagram, website and blog up-to-date, the sleeping giant Google+ has been stirring to life. It’s OK if you haven’t taken the time to familiarize with this behemoth yet — for awhile it seemed like the idea would never catch on. However, now that […]
The Importance of Alt Text for SEO
Back in the day, many people didn’t understand how SEO was used; in fact, if you talked about SEO, you’d probably have to explain that it meant “search engine optimization” (and then, possibly, also explain what that meant). Now, thankfully, knowledge of SEO principles has become more commonplace. Even if people have never run a […]
Google+ Business Pages
This week, Advertising Age spotlighted a curious inconsistency from Google execs regarding Google+ brand pages. Immediately, companies accustomed to business pages on Facebook and Twitter tried to create standard profiles in their names, though there isn’t yet a distinct niche on the platform for organizations. One by one, Google suspended these accounts – since profiles […]
Social Media Training: A Requirement for Business School Grads
An increasing number of colleges and universities are updating their business school curricula to include social media training. These changes are reflected both in undergraduate programs, such as a Bachelor of Business Administration (BBA), and graduate-level programs such as the Master of Business Administration (MBA). It seems that those in charge of preparing the next […]
Using Viral Marketing to Promote Your Website
Your website may serve as a full-service e-commerce interface through which you sell products and services. Or it may simply be a place where people can learn more about your business. Either way, viral marketing can help you increase website traffic––and therefore brand awareness and sales––at a very low cost, with minimal effort. What is […]
Google now offers behaviorally targeted advertising
As we’re all aware, typing a keyword into Google not only displays the most relevant information in the organic search, it also displays the most relevant ads targeted towards those keywords. We are so accustomed to getting exactly what we are seeking on the internet, thanks to Google. Now Google is making online advertising even […]