Healthcare Messages to the Target Audience
The target audience is what drives the marketing campaign into prosperity or destruction. They can either shell out the cash for a drug prescription, or throw it out an open window because of faulty marketing. The main question the consumer asks is “So, what do I get out of this?” Well that’s elementary my dear […]
Mobile Healthcare Websites
Picture the bright ambiance of a hospital waiting room. There are a handful of individuals seated awaiting the low pitched call of a nurse into the doctor’s sterile office. Most of the patients look toward their cell phones, some making wistful swipes with their fingers while others type feverishly. They share a common goal. Finding […]
Healthcare Marketing with Curb Appeal
In advertising, there’s nothing like grabbing people’s attention with something a little bit different. When we began work on the campaign for the first Baptist Medical Plaza in Broward County, we knew we had to do something out of the ordinary. After all, Baptist is no ordinary healthcare provider; it’s the largest faith-based, not-for-profit healthcare […]