Here’s Some Free Advice
It might go against common sense when you’re trying to turn a profit, but have you ever thought about a business model that involves giving something away for free? For starters, it’s so rare these days to get anything for free that it certainly sets you apart from the competition in the eyes of your […]
Holiday Marketing: Bud Light V.P. Talks About Branding
Just in time for May 5 – widely known for its association with the Mexican holiday of Cinco de Mayo – Budweiser is discussing its marketing strategy with relation to two popular, nontraditional drinks in its arsenal: Bud Light Lime and the newer Lime-A-Rita. One of these has been around since 2008 (among the first […]