Consider these modern tips to optimize your word-of-mouth marketing.WOM (word-of-mouth) advertising is just as powerful today as it has ever been, with over 80% of people prioritizing the recommendations of friends and family. Overall, 90% of recommendations resonate if they come from other people, even if they are strangers, as opposed to statements coming from brands.
Influencer marketing is suddenly such a trendy topic in marketing that a Forbes article quoted that 84% of marketers planned to use the strategy in 2017. This method has particularly come into popularity with the rise of social media. But the truth of the matter is that it’s always been around in the form of […]