Tips for Personal Branding – Part 2

Last week we started discussing the ways you can build your personal brand. First you want to discover the traits about yourself that you wish to turn into your dominant brand characteristics. Then you want to define those by using words and phrases that tie into your overall message. That’s what will trickle down through […]

Tips for Personal Branding – Part 1

Last week we talked about whether one person – not just a business – can be considered a brand. That’s absolutely true, whether you’re a self-employed, one-man company or part of a giant, international corporation. By creating a constructive, consistent reputation in terms of your skills, work ethic and values, you can establish a brand […]