Understanding the Intent Behind Your Users’ SEO Keywords
[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their customers better and best tailor their content to those users. It’s perfectly easy to come up with a list of competitive keywords that your content should include in order to […]
3 Outdated SEO Practices in 2019
If you’re still doing things the old way, you might need to upgrade your SEO. All marketers spend a lot of time and resources these days online. But when you’re putting in that time, you want to be sure that your efforts are seen. In the past, an important approach was to dedicate resources to SEO.
Speaking the Same Language
Modern Strategies for Rebranding
Rebranding can breathe new life into a business and attract new customers. It can also help keep your company current with trends in the marketplace. In 2008, InterMedia became Mad 4 Marketing, so we are definitely familiar with the hurdles of designing, building and exposing a new brand. We know exactly how tricky it can […]
Google now offers behaviorally targeted advertising
As we’re all aware, typing a keyword into Google not only displays the most relevant information in the organic search, it also displays the most relevant ads targeted towards those keywords. We are so accustomed to getting exactly what we are seeking on the internet, thanks to Google. Now Google is making online advertising even […]
Search Engine Optimization 101
Search Engine Optimization (SEO) is the process of obtaining natural search engine rankings to drive visitors to your website. There are several important factors that search engines such as Google and Yahoo take into consideration when deciding which websites to display at the top of search engine queries: • Inbound Links are the single most important […]