Our New Client Makes Us Hungry For More
Meat (er… ‘meet’) Nat Deliman, the newest client of Mad 4 Marketing. He’s what you would call a standup guy, a real go-getter who loves to be involved in his community and make new friends. From our very first meeting, he was an instant hit with the entire staff – whetting our appetite with his […]
Can We Please See Your ID?
Your company’s identity is absolutely vital to its success. Its image, reputation and aesthetics are all about as important as services rendered. And the very first point of contact that a prospective client or customer has with your company is the logo. On “America’s Next Great Restaurant,” contestants vying to open three branches of a […]
A Picture Is Worth A Thousand Words?
When it comes to advertising, what’s more important: long, descriptive, informative copy — or a short and evocative tagline? What about no words at all … just enticing visual creative? Naturally, there’s not one simple answer. Depending on the client and the product, more information may be needed to provide an accurate and alluring snapshot […]
An Argument for Mobile App Marketing
The height of marketing power right now may come in the smallest of forms; in fact, small enough to fit in the palm of your hand. Although marketers have been employing cell phones for years—via call surveys and even text message campaigns, for example—the newest and smartest way to engage on-the-go customers is now by […]
Surveying: How Much is Too Much?
Collecting a random survey group to test products and offer unbiased feedback is one of the bedrock systems of marketing. Whether this method means dragging a clipboard outside for street polling or years of formal data collection, one thing is for certain: As technology advances, so do survey methods. But how advanced is too advanced? […]