The Strategic Value of Joining Roundups and ‘Best Of’ Lists

Being promoted in roundups and selected for ‘Best Of’ lists can play a pivotal role in shaping a business’s reputation and consumer perception. Some may see it as a testament to a company’s popularity, excellence, innovation, and customer satisfaction.  But how important is it for your business to actively strive for these recognitions? Is it […]

Can Substack Be Used for Email Marketing?

Amid various platforms offering newsletter services, Substack has emerged as a distinctive choice. But is Substack a practical tool for marketers looking to enhance their email marketing strategies? Let’s discuss. What Is Substack? Substack is a platform that allows writers and creators to publish newsletters and charge subscribers to receive them. It combines the simplicity […]

5 Success Stories of Brands That Took Their Marketing Offline

In an era dominated by digital marketing, some brands are finding impressive success by bucking the trend and taking their marketing strategies offline. While online campaigns are undeniably effective, there’s a certain magic in personal, tangible interactions that no digital interface can replicate. Here are five examples of brands that have creatively used offline marketing: […]

3 Marketing Tricks to Fight Oversaturation

Some companies are lucky enough to sell a completely unique product or service with few competitors in the field. Their challenges include introducing what they’re selling, finding their audience, and generating demand. Other businesses offer a very in-demand, popular product or service, and they enjoy a built-in audience that already understands what they’re selling. However, […]

4 Tips to Solicit Testimonies

Testimonials are golden nuggets of marketing. They build credibility, reinforce trust, and provide social proof. People love to see them…but they’re less excited to provide them. So how do you encourage your vendors, customers, and clients to share their experiences? Here are four effective strategies: 1.     Make It Easy: Simplify the process of […]

3 Outdated E-Commerce Techniques to Retire

In the rapidly evolving world of e-commerce, staying ahead means continuously refining your strategies and saying goodbye to outdated practices. Below, discover three e-commerce techniques that have outlived their usefulness…and explore innovative alternatives to keep your online store at the forefront of the digital marketplace. 1. Ignoring Mobile OptimizationOnce a secondary consideration, mobile optimization is […]

How to Share Bad News

In the realm of business, not all news is good news. Sharing unfavorable updates with your patrons and brand enthusiasts is a delicate task, requiring a blend of honesty, empathy, and strategy. It requires balance and transparency, where maintaining trust and credibility stands at the forefront. Begin with Transparency: Start your communication with a clear […]

Spring Into Action With Your Marketing Plan: Here’s How!

As the days grow longer, spring brings the promise of new beginnings and fresh starts. For businesses, it’s the perfect time to revitalize your marketing plan or infuse your current efforts with energy. Here’s how you can spring into action! 1. Refresh Your BrandSpring is synonymous with cleaning, so why not apply this to your […]

How Can You Organically Build Brand Awareness?

You can grow your audience with coordinated paid marketing campaigns. But that’s not the only way — which is good news for those with a tight budget, or just seeking to diversify their approach. The other way to build brand awareness is by going organic. Organically building brand awareness is a strategic process that involves […]

When Is TikTok Marketing Worth It?

Though many people had doubts — and you might have been one of them — TikTok has endured as a social media platform and seems to be sticking it out for the long haul. So it might be time to take a deep breath and ask: Is it time to start thinking about TikTok as […]