MailChimp: Marketing’s surprise viral sensation of 2014 – Part 2
The MailChimp story, which we discussed last week, is sure to become a legacy in the annals of radio advertising. But how did it get there? First, let’s go over what the ad actually is, because it’s shockingly simple. The 20-second spot opens with seven different voices pronouncing the word “MailChimp” (with varying degrees of […]
MailChimp: Marketing’s surprise viral sensation of 2014 – Part 1
MailChimp: Even if you don’t use the mass email system personally, you’ve likely heard the name. And that’s because the company, founded in 2001, struck gold in the last quarter of 2014 – quicker than you can say “brand awareness.” Now, MailChimp is already in the business of marketing. The company helps businesses design, […]