Do You Need an Outside Marketing Agency?
You probably handle a lot of your marketing in-house. But it’s likely you’re wondering if you could be doing more. If you’re like most companies, you’re probably also stretched thin and unable to complete everything you wish you could, at the highest quality, within a competitive timeframe. Ideally, you’d have a lot more staff and […]
Why You Should Consider External Marketing
You may think that an advertising agency like ours is only useful for those clients that don’t already have their own internal marketing division. But that’s not entirely true. Here are just a few reasons why Mad 4 Marketing is often used by companies with their own marketing departments: 1. Outside perspective: It’s easy to […]
The Art of Marketing to Women
Women are responsible for 85% of buying power. In fact, American women spend about seven trillion dollars per year. So if you think you do not need to dedicate time and money to address women in particular with your products and services, then you might as well be throwing money out the window. Mad 4 […]
Business Trend: Outsourcing Marketing
When the economy got slammed, big businesses had to evaluate their budget and seek ways to trim expenses. One of the major ways that companies discovered they could save money was by reducing or eliminating their internal marketing staff and instead outsourcing this work to independent agencies such as Mad 4 Marketing. Why Companies Choose […]
Advertising vs. Public Relations
It’s easy for laypersons to confuse the world of advertising with the world of public relations. Both are geared toward promoting and representing clients for the consumption of the public. And both are tools which a marketing agency like Mad4Marketing employs as part of an all-encompassing approach to selling a person, business or brand. There […]