Why You Should Consider External Marketing

You may think that an advertising agency like ours is only useful for those clients that don’t already have their own internal marketing division. But that’s not entirely true. Here are just a few reasons why Mad 4 Marketing is often used by companies with their own marketing departments:  1. Outside perspective: It’s easy to […]

Can Non-Specialists Handle Social Media Marketing?

According to a recent study conducted by McCann Erikson UK, 86% of marketers lack the ability to implement social media programs. And two-thirds of those surveyed said that they didn’t know how to apply social media effectively in marketing. Because these same marketers claimed that they do understand the importance of social media marketing, it […]