Better Than Special or Superior? Be First
Everyone wants to be the best product or service in their respective industries. It would be easy to advertise measurable superiority, wouldn’t it? But that’s not always feasible — after all, there’s only room at the top for one. In fact, maybe you’re too niche to ever hit the top of a broad industry. Some […]
Workshop Your Marketing Event
When preparing for a new marketing event such as a sales pitch, convention, seminar, trade show or demonstration, it is always a good idea to pause about three-quarters of the way through (when you still have time to make significant changes) and reevaluate your ideas. You’ve already brainstormed once, when you chose to attend your […]
Using Viral Marketing to Promote Your Website
Your website may serve as a full-service e-commerce interface through which you sell products and services. Or it may simply be a place where people can learn more about your business. Either way, viral marketing can help you increase website traffic––and therefore brand awareness and sales––at a very low cost, with minimal effort. What is […]
New Marketing Strategies for the New Year
Did you meet all of your marketing goals in 2009? Or were there areas where you saw room for improvement? Now is the time to analyze previous successes—and failures—to determine new marketing strategies for 2010. The past year has been a rocky time for businesses across the board. And in times of economic uncertainty, it’s […]
Magazine Print Ad Sales Decline
Every fashionista worth her Balenciaga bag knows that the September issue of her glossy magazine is the most critical issue of the year, complementing the hype from New York City’s Fashion Week with cold-weather ensemble suggestions featuring the newest fall styles. The September issue traditionally expands from approximately 300 pages to somewhere over 700 pages […]
Super Bowl XLIII Commercials
While buying commercials during major televised events isn’t exactly modern advertising, the annual post-Super Bowl commercial run-down is still where advertisers look to gauge current consumer responsiveness. Despite the most fastidious analyses of emerging trends, it’s the act of holding a time-honored tradition against itself for comparison that reveals the most about the state of […]
Saving the English Language, One Apostrophe at a Time
There might be companies out there with sensational products and excellent marketing strategies, they might even promise the gift of youth, but if they are unable to communicate that correctly to their consumers, why should we believe them? As in the book Eats Shoots and Leaves by Lynn Truss, I take a zero-tolerance approach to […]