Marketing Truth: Does Your Website Really Need a Blog?
This is not a trick question: Is your blog worth the effort you’re putting into it? While any marketer will be quick to tell you that your company’s website needs a blog, that’s only true if you’re using it the right way. If you’re not getting the intended results from your blog, then it’s possible […]
Don’t Fall for Marketing Fairy Tales
Marketing to Baby Boomers
Baby Boomers make up a significant portion of the American population – and they represent an important, niche demographic for marketers. Comprised of about 76 million individuals born after World War II and before 1964, these individuals collectively represent more than half of the nation’s consumer spending. Granted, that’s a wide margin of ages. The […]
Reverse Product Placement?
A few weeks ago, The New York Observer and other outlets began reporting on a trend making its way through the celebrity world: reverse or anti-product placement. Called a “wicked” new marketing strategy, this fascinating pattern describes marketing and public relations companies sending out free samples to famous persons with the hope of linking that […]
How did you hear about us?
It always makes sense to ask successfully acquired clients and customers how they came to hear about your business. By carefully comparing how well each of your advertising efforts performs, you can bulldoze past a lot of trial-and-error and simply direct your budget toward what works, both in quantitative and qualitative units. For example, if […]
Get the Most from Your Marketing: Team Up
One way to make your marketing go a long way is to partner up with a complementary business to create a mutually beneficial campaign. Recently, Mad 4 Marketing was invited to participate in a series of seminars hosted at Regent Bank sites throughout South Florida. By participating in these seminars, Mad 4 Marketing was able […]