3 Tips for Successful Email Marketing

There was a brief period in the past decade where email marketing went from being new and exciting to old-fashioned and abruptly less effective. But it’s important to note that the tool has come full-circle, and email marketing is once again not only useful, but necessary. In fact, recent data from McKinsey shows that email […]

How to Be Successful at Email Marketing

There are two key components to successfully marketing via email. The first step is the hardest: getting readers—prospective clients—to open your email. This takes creativity because you only get one line, or approximately 50 characters, to entice a stranger to open your email and see what you have to say. Motivational subject lines should include […]