Answering a Marketing FAQ: Is Google Stealing Your Clicks?
You’ve likely noticed a significant shift in your web browsing experience in recent months. Instead of presenting a list of suggested links that match your search query, the top half of your results page is taken up with a blurb related to the topic. Using a dropdown, the content expands into several sections addressing various […]
Content Marketing in the Age of AI
Generative artificial intelligence models have reshaped the content marketing landscape. Marketing professionals who continue to tread well-worn paths from the past may find themselves out of step with consumer expectations—leading to lower engagement, weaker click-through, and a stalled pipeline. The good news? Adapting doesn’t require a full overhaul. But before you pivot your strategy, it’s […]
Is Generate AI a Threat to MY Business?
Even digitally-savvy professionals who have already started integrating artificial intelligence into their workflows might need to pause every now and then to think about how AI could pose a threat to their brand. It’s a realistic concept worth contemplating (as a thinking exercise at the very least). It isn’t just an exercise in caution—it’s a […]
It’s Never Too Late to Launch Your Dream Business – But Here’s What You Need to Succeed
The Financial Times recently wrote about what it dubbed the “silver economy” boom—referring to the high number of advanced-age adults who are becoming sole ownership entrepreneurs. The phenomenon is driven by two primary factors, both informed by the pandemic: But the main takeaway is that it’s never too late to start your dream business (that […]
Marketing “Must Haves” — How to Make Budget-Conscious Choices
When the economy gets unpredictable, marketing is often one of the first budget lines many businesses cut. It feels like a “nice to have” rather than a “must.” But reducing visibility during economic slowdowns can create long-term setbacks. The challenge isn’t whether to market during tough times—it’s how to do it. Here’s how to make […]
Out of Office, Not Out of Touch: Marketing If Your Audience Is Away
Summer is a season of vacations, long weekends, and spontaneous getaways. Your audience might be lounging poolside with a gaggle of kids or taking a solo trip across Europe, but that doesn’t mean they’ve tuned out entirely. In fact, relaxing often brings with it mindless scrolling and indulgent shopping habits, and it gives otherwise busy […]
Seasonal Sales: How to Use Urgency Without Being Pushy
As summer heats up, so does the tone of many advertisements. How many times have we heard about those “Hot! Hot! Hot!” deals and steals? While urgency can be an effective marketing approach, ads that go overboard can make their audiences feel like they’ve been dropped into a pressure-cooker with the temperature ratcheting up. And […]
Marketing Fads That Have Fizzled Out—and How to Avoid Them
Marketing moves fast. What was once hailed as “the next big thing” can quickly become yesterday’s news. And while it’s important to stay current with trends, chasing every shiny new tactic can leave brands looking dated—or worse, out of touch. Below are some examples of marketing fads that have passed their expiration date (plus some […]
Video-Editing Tips for Marketers: A Beginner’s Guide
Video is a must-have for compelling, complete marketing campaigns. Whether creating Instagram Reels, product demos, or testimonial videos, quality editing can make the difference between a viewer clicking away or sticking around. The good news? You don’t need to be a professional video editor to create compelling content. With a few basic techniques, the right […]
What to Post When You Have Nothing to Post
It happens even to the most talented content creators: Sometimes, you just feel like you have nothing new to say. The good news is: That’s almost never true. It’s just a matter of taking a different approach and finding your inspiration. Here are a few ways to reorient your thinking and find new ideas for […]