Understanding the Intent Behind Your Users’ SEO Keywords

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″][et_pb_text admin_label=”Text”] Google itself has long advocated that marketers should look beyond keyword lists if they want to understand their customers better and best tailor their content to those users.  It’s perfectly easy to come up with a list of competitive keywords that your content should include in order to […]

Insights from ChatGPT, Bard, and Similar Copywriting AIs

We’ve discussed the fact that we don’t expect AI to replace professional marketing services anytime soon. This seems to be the broad consensus among marketers in every industry. So why do these services continue to emerge, with options ranging from ChatGPT (widely considered the frontrunner) and Jasper, in addition to Intercom, OpenAI, and the new […]

Your Guide to Multichannel (But Single-Story) Marketing

When it comes to multichannel marketing, the biggest mistake being made today is telling too many stories across different channels. Many marketers have mastered the art of packaging their message in different ways for different platforms, like email blast versus brochure versus social media—or even Facebook versus Instagram versus TikTok.  The problem is that when […]

The Secret Ingredient for Marketing Success? Hiring Well

Though many marketers believe that attending one conference, unlocking one algorithm, or increasing their ad spend is going to be the difference between a mediocre campaign and the career-making campaign that wins awards and goes viral, the truth is much simpler. The one ingredient that’s too often overlooked when it comes to sweeping up accolades […]

Judge A Book, Buy Its Cover: When Packaging Matters

Even toilet paper has to be pretty these days. It’s clear that a product’s design matters when it comes to selling it. Of course, the graphic design of its logo and the creative design of the ads used to market a product also matter a great deal. But, quite often, the item’s package is the […]

How to Give Clients Gifts: Part 1

It’s tradition for businesses to reach out to affiliates and clients during the holiday season to say thank you for one more year together. It is also a prime time to prompt communication, especially if it’s been awhile since you last stoked the existing relationship. And of course, the gesture shows generosity and gratitude. But […]

An Argument for Mobile App Marketing

The height of marketing power right now may come in the smallest of forms; in fact, small enough to fit in the palm of your hand. Although marketers have been employing cell phones for years—via call surveys and even text message campaigns, for example—the newest and smartest way to engage on-the-go customers is now by […]

Reverse Product Placement?

A few weeks ago, The New York Observer and other outlets began reporting on a trend making its way through the celebrity world: reverse or anti-product placement. Called a “wicked” new marketing strategy, this fascinating pattern describes marketing and public relations companies sending out free samples to famous persons with the hope of linking that […]

Forever Young: Marketing to Emerging Adults (Part Two)

Last week, we introduced the concept of emerging adulthood as defined and extrapolated upon in a New York Times article by Robin Marantz Henig. The term was created by psychology professor Jeffrey Jensen Arnett to describe the extended growing-up process that’s undergone by today’s youth between late teen years until about age 30. This week […]