Should Marketers Worry About Online Opt-In?
In light of recent online security breaches – including the unresolved shutdown of Sony gaming systems throughout Asia after a recent hack attack – some advocates are pushing harder than ever to protect Web users’ privacy. This includes forcing advertisers to ask for permission before they can implement tracking cookies and other means of gathering […]
Tips for Successful Television Advertising
Television advertising is far from dead. Although viral marketing via website banners and streaming video is the new bandwagon in media placement, a well-executed TV commercial is still a guaranteed way to increase your company’s sales while expanding brand awareness. But only if you do it right. Here are five tips for successful television advertising: […]