Tips for Personal Branding – Part 2
Last week we started discussing the ways you can build your personal brand. First you want to discover the traits about yourself that you wish to turn into your dominant brand characteristics. Then you want to define those by using words and phrases that tie into your overall message. That’s what will trickle down through […]
Q&A: All About QR Codes – Part 2
Last week we introduced you to “quick response” codes and how they can be used to help you engage audiences and measure the effectiveness of your ads. In today’s follow-up, we answer three more in-depth questions about the benefits of QR codes. 1. How popular are QR codes in today’s crowded marketing world? Although QR […]
Should Marketers Worry About Online Opt-In?
In light of recent online security breaches – including the unresolved shutdown of Sony gaming systems throughout Asia after a recent hack attack – some advocates are pushing harder than ever to protect Web users’ privacy. This includes forcing advertisers to ask for permission before they can implement tracking cookies and other means of gathering […]
Super Bowl XLV Commercials
The Super Bowl just keeps stepping up its game when it comes to selling, promoting and popularizing its commercials, which cost $3 million for 30 seconds on average this year. For the first time ever, Hulu.com showed commercials during Super Bowl XLV through a specialized “channel” (AdZone 2011) that allowed viewers to not only watch […]
Showing Some Love with Facebook and Twitter
This Valentine’s Day, we’re going to talk about…what else? Love. But not just any love–the very special kind of love that can only be properly conveyed through social media. Social media sites such as Facebook and Twitter are often used to launch campaigns based on popularity, encouraging page visitors to tweet with a certain hashtag, […]