The Best Ad You Will Never See
It takes a lot for advertising to be truly groundbreaking these days, when sensationalism basically drives the market. But the marketing masterminds at Louis XIII Cognac have definitely pushed the envelope with their latest ad. Of course, we’ll have to take their word for it. To promote Louis XIII’s 100-year aging process, the company decided […]
How to Give Clients Gifts: Part 2
Last week, we answered some tough questions about handling gift-giving to clients and affiliates during the holiday season. Here are two more frequently asked gift-giving questions answered, with ideas and examples to help spark your imagination. How can my gift stand out among many others during the holiday season? Don’t Google “unique gifts for clients.” […]
Most Marketing Fails
You may be surprised to hear the above statement, especially coming from us, but it is the simple truth. In good times and bad times, a large percentage of the marketing efforts you put out into the world won’t be as effective as you had planned. What makes marketing successful is the strength of your […]
Modern Marketing: A Balancing Act
Want to keep your business relevant with modern marketing? You don’t have to be a super-savvy website guru to do it. But there is one trick you must master: Balance. Balance is the key to building a strong, successful advertising campaign now and in the future—no matter how the face of media may change. While […]