Capitalizing On Boredom

One thing that our society can agree to hate is boredom. Thanks to technology and our instant-gratification culture, it seems intolerable to go for very long without some kind of distraction, task, or entertainment. A recent article in Ad Age highlights how our aversion to downtime can be both a blessing and a curse for […]

iPhone 5 Doesn’t Undervalue Ad Space

The latest in the line of one of the world’s most popular smartphones, the iPhone 5, is set to launch on Sept. 12. One of the selling features is that the phone is actually bigger than its predecessors. Yes: Bigger. For the most part, technology aims to get smaller and sleeker as it evolves. But […]