Is the Future of Wearable Ads Guaranteed by Apple Watch?
Remember that brief period in the ‘90s when it was trendy to wear T-shirts sporting logos ranging from Juicy Fruit gum to Coca-Cola? It was like showing off your brand-name clothes (whether Nike or Chanel), but taken to a new level. (Today, you can just show everyone what companies you like by “liking” them on Facebook.) […]
Mozilla Firefox Browser Starts Selling Ads
New users of the popular browser Mozilla Firefox may notice that, when booting up their browser for the first time, they’ll be greeted with a number of tiles that include “sponsored content.” That’s Mozilla’s fancy way of saying they’re now selling ads within their browser. This kind of defeats the purpose of their previously developed […]
iPhone 5 Doesn’t Undervalue Ad Space
The latest in the line of one of the world’s most popular smartphones, the iPhone 5, is set to launch on Sept. 12. One of the selling features is that the phone is actually bigger than its predecessors. Yes: Bigger. For the most part, technology aims to get smaller and sleeker as it evolves. But […]
M4M: Looking Ahead at 2012
As the new year kicks off, we’re looking at some exciting growth and new developments around the office at Mad 4 Marketing. One thing we started at the end of 2011 was staffing up the company, which included introducing new team member Damon. Damon has been professionally involved with the Internet since the early 1990s […]
Q&A: All About QR Codes – Part 2
Last week we introduced you to “quick response” codes and how they can be used to help you engage audiences and measure the effectiveness of your ads. In today’s follow-up, we answer three more in-depth questions about the benefits of QR codes. 1. How popular are QR codes in today’s crowded marketing world? Although QR […]
Q&A: All About QR Codes – Part 1
Bar codes used to affect you only while you stood in checkout lines at apparel retailers or grocery stores. But now you’ve seen funny new versions them on advertising from flyers in your mailbox to billboards on your drive home. So what’s the purpose of adding bar codes to print advertisements? The following questions and […]
The Cost of Free Media
One of the biggest media stories in recent weeks is that the New York Times website decided to charge for access to its content on the Web, whether by computer, tablet or mobile device. Previously, reading NYT content was free and unlimited. There are some stipulations, however. First of all, the first 20 articles per […]