2 Bulletins from the World of Digital Marketing
Is the Future of Wearable Ads Guaranteed by Apple Watch?
Remember that brief period in the ‘90s when it was trendy to wear T-shirts sporting logos ranging from Juicy Fruit gum to Coca-Cola? It was like showing off your brand-name clothes (whether Nike or Chanel), but taken to a new level. (Today, you can just show everyone what companies you like by “liking” them on Facebook.) […]
Marketing technology — it’s better with beta
Last week we talked about the swift rise of the popular mobile app Snapchat, and the fact that its poised to either significantly increase its revenue or lose out big-time, depending on how it treats its existing users and maintains their experience as it branches into advertising sales. If you’re thinking that your company’s marketing […]
Snapchat may stand for the wisdom of youth
How does a mobile company that doesn’t sell ads or generate revenue thrive to the point that it can turn down a $3 billion buyout? Well that’s what Snapchat did late this year when Facebook tried to purchase the fledgling company for that startling amount. Clearly, they must have some intel that informs them they’ll […]
Marketing Made Fun: Mobile App Game
Marketing your brand may be beneficial to you – but can it also be entertaining for the people you’re advertising to? If the latest mobile app games are any indication, the answer is a clear “yes.” This year, one of the hottest new phone-based games in Apple’s App Store is called Logos Quiz Game. In […]
M4M: Looking Ahead at 2012
As the new year kicks off, we’re looking at some exciting growth and new developments around the office at Mad 4 Marketing. One thing we started at the end of 2011 was staffing up the company, which included introducing new team member Damon. Damon has been professionally involved with the Internet since the early 1990s […]
Q&A: All About QR Codes – Part 1
Bar codes used to affect you only while you stood in checkout lines at apparel retailers or grocery stores. But now you’ve seen funny new versions them on advertising from flyers in your mailbox to billboards on your drive home. So what’s the purpose of adding bar codes to print advertisements? The following questions and […]
The Cost of Free Media
One of the biggest media stories in recent weeks is that the New York Times website decided to charge for access to its content on the Web, whether by computer, tablet or mobile device. Previously, reading NYT content was free and unlimited. There are some stipulations, however. First of all, the first 20 articles per […]