Capitalizing On Boredom
One thing that our society can agree to hate is boredom. Thanks to technology and our instant-gratification culture, it seems intolerable to go for very long without some kind of distraction, task, or entertainment. A recent article in Ad Age highlights how our aversion to downtime can be both a blessing and a curse for […]
Smartphones Are Outpacing TV – But Not in Advertising
Remember back when one of the first things we did in the mornings was turn on the TV? That’s no longer the case for most people, according to a new study from Millward Brown, which indicated that time spent on mobile devices is now outpacing television usage in the U.S. The firm surveyed more than […]
Marketing technology — it’s better with beta
Last week we talked about the swift rise of the popular mobile app Snapchat, and the fact that its poised to either significantly increase its revenue or lose out big-time, depending on how it treats its existing users and maintains their experience as it branches into advertising sales. If you’re thinking that your company’s marketing […]
Snapchat may stand for the wisdom of youth
How does a mobile company that doesn’t sell ads or generate revenue thrive to the point that it can turn down a $3 billion buyout? Well that’s what Snapchat did late this year when Facebook tried to purchase the fledgling company for that startling amount. Clearly, they must have some intel that informs them they’ll […]
Alert, SEO Masterminds: Google Changed Its Search Formula
Up to 90 percent of search results will be affected by changes that Google has just made to its much-analyzed SEO algorithm. This update is hugely important — and perhaps alarming — to marketers who make it a business to understand search engine optimization techniques in order to direct traffic to their clients’ websites. This […]
Were the Emmys Just a Giant Ad for Network TV?
Network TV needs all the help it can get. With steep competition from video-streaming websites like Hulu, Netflix and even YouTube, traditional television viewing is becoming a thing of the past. Even those fancy Tivo, DVR and Hopper systems don’t entirely fulfill the modern viewer’s desire to control their television watching, as these platforms also […]
Facebook Considers Placing Video Ads in News Feed
Remember last year when advertising started creeping into your news feed? It migrated from Facebook’s sidebar to a more intrusive position right in the middle of your mid-day scroll, between your co-worker’s new baby photos and your sister’s new high score on Candy Crush. But, apparently Facebook hasn’t seen too much backlash from this strategy. […]
Do You Need a Mobile App?
Many businesses suffer a kind of modesty when it comes to the idea of creating a mobile app. Why should they make an app, and why would anyone be interested in using it? For example, Dunder Mifflin, Inc. might not see what good would come of creating a portal into their paper supply distribution world […]
Marketing Made Fun: Mobile App Game
Marketing your brand may be beneficial to you – but can it also be entertaining for the people you’re advertising to? If the latest mobile app games are any indication, the answer is a clear “yes.” This year, one of the hottest new phone-based games in Apple’s App Store is called Logos Quiz Game. In […]
Facebook Hits 1 Billion Users
Everyone’s favorite social media can-do giant Facebook hit 1 billion users last week. Despite shaky ratings in recent months – and its notoriously troublesome debut on the stock market last May (as of August, it fell to half its public offering price) – the landmark prompted CEO Mark Zuckerberg to announce it as his own […]