iPhone 5 Doesn’t Undervalue Ad Space
The latest in the line of one of the world’s most popular smartphones, the iPhone 5, is set to launch on Sept. 12. One of the selling features is that the phone is actually bigger than its predecessors. Yes: Bigger. For the most part, technology aims to get smaller and sleeker as it evolves. But […]
Who’s Using Pinterest?
Digital agency Modea recently released a report about the massive audience now using Pinterest. You might find some of these statistics surprising (e.g., most Pinterest users shop at Kroger grocery stores), while others are more predictable (e.g., most Pinterest users are women). Either way, if you’re currently selling items online, this is one asset you’re […]
Are Facebook Ads Relevant? General Motors Says ‘No’
Yesterday, car manufacturer and longtime advertiser General Motors hit reverse and pulled out of its advertising contract with Facebook. The company announced that this decision was due to poor performance and low ROI. This decision also followed closely on the heels of an MSNBC report showing that Facebook users don’t really trust the paid promotion […]
Cyber Monday Follow-Up
We’ve been talking about holiday shopping trends – especially with regard to viral spending – for the past few weeks. Now it’s time to look at some key figures and report back on how the major shopping event actually went down. You may be surprised to learn that even all the hype for Cyber Monday […]
4 Quick Tips for Launching a Grassroots Marketing Campaign
In today’s economy, traditional mass media advertising (newspapers, TV, radio) may not be within your budget. A grassroots approach—using alternative media and promotional tactics—is the perfect way to make a big impact with your campaign. The grassroots approach might even be the most strategic way to get your business noticed, because it largely relies on […]
Another Milestone in Mobile Marketing
If anyone still has doubts about the emergence of mobile marketing, it’s probably only because they don’t yet own an iPhone, the most advanced and efficient handheld web browser on the market today. The latest application for the iPhone is a feature which allows users to deposit their paper checks to the bank without visiting […]
Mobile Marketing: Stay Connected with Your Consumers
In 2008, Mad 4 Marketing began a mobile marketing campaign for Satori, an eco-friendly apartment rental community developed by Altman Management Company. Audiences were asked to opt in to the Satori mobile service by texting “Satori” to 34343; this initiative was advertised traditionally through regional newspaper ads, street-side signage and flyers handed out at Fort […]