The Role of Music in Marketing

Music’s impact on a listener’s mood and its ability to impact their psychology has long been recognized—and, before it was empirically studied, we can only imagine that our earliest human ancestors understood this important interplay between music and emotion, intuitively. But the way that music is applied to marketing is a little bit more mysterious. […]

Advertising on the Radio

In an age of downloadable music that is listened to online or on your phone or on an iPod—not to mention any other ubiquitous handheld device—is it still relevant and cost-efficient to advertise on the radio? At Mad 4 Marketing, we are frequently asked about the merits of radio advertising. The truth is that there […]