Personalization and Transparency – Part 2

Last week, we discussed Personalization within the framework of your business. Today, we’re identifying ways to personalize your services for customers/clients. This means treating those you’re contacting as if they’re your only audience (not one of a large group) while showing them that you appreciate their business – even if they haven’t elected to use […]

Engage Your Marketing Database with a Digital Monthly Newsletter

A digital monthly newsletter is a superb way to connect with clients, colleagues and customers. Newsletters serve three main purposes: 1)    They’re a great way to stay in contact with your clients and subscribers. Get the most of your mailing lists by creating a regularly syndicated newsletter rich with engaging content. Experts suggest releasing your […]