Does Your Website Need a Makeover?

Reasons to revamp your website may range from just being sick of sameness to suspecting that it’s not performing to its maximum ability. Before you engage in the process of giving your website a makeover, it’s important to figure out what your goals are and determine how much time and money you’re willing to invest. […]

Step-by-Step: Creating Google Alerts

Last week we talked about why and how Google Alerts is an important tool when it comes to brand marketing and management. So now are you ready to try it out? Here’s how to do it: 1. Visit Google.com/alerts 2. There are five forms to fill out: • Search query (the word or phrase as […]

How to Create a Google Alert – and Why

Whether it’s from a vendor, customer or your competition, you want to know about the word-of-mouth buzz going on about you. And honest feedback isn’t always easy to receive. People are not always going to head to the source by calling you, visiting your website or putting a message on your Facebook business page wall. […]

Small Businesses Are Spending More On Marketing

Analysts confirm that small businesses are poised to spend more on marketing in 2011 than in 2010. Although this can be partially attributed to uptick in business as American companies crawl out of the recession of recent years, another giant factor is the growing need for digital and social media. More small businesses are looking […]

False Advertising: Groupon Under Scrutiny

Those hoping to snag an affordable floral bouquet delivery in time for Valentine’s Day were about to have their hopes dashed after trying to purchase a coupon from Groupon.com. Groupon is an enormously popular website (and mobile app)  that allows visitors to buy very steep coupons for their favorite products and services, ranging from pet […]

User-Friendliness on the Web

When it comes to online marketing, the main touchstone for success is user-friendliness. An obvious example is e-commerce websites, which must make it as easy as possible for visitors to complete transactions from first search to shopping-cart check-out. But every website—from static information pages to dynamic social media forums—must ensure that readers can quickly locate […]

Marketing to Women Online

Did you know that female buyers control most spending on the Internet? In fact, over 20% of women are likely to shop online once per day. Proclivity to complete a transaction is not the only thing that makes women a highly profitable market to reach online. About 75% of women also like to provide feedback […]

Bridging the Gap Between Print & Web Marketing

One important aspect of marketing is to constantly evolve and stay ahead of the curve. This includes staying on the cutting edge of technology. In the past few decades, there has been a dramatic shift from traditional print marketing to online marketing. Over the years, there has been an increasing gap between these two formats. […]

Social Media: Earning an Online Audience

Are you building an online social media platform from the ground up? You’ll want to gather an audience who is willing to follow your words, sign up for notifications, and participate in your vision. But in order to do that, the very first thing you have to do is earn your audience’s trust. Don’t settle […]

Improve Google Page Rank: Collect Links

When websites—especially popular, well-known websites—link to your page, your website has not only been given free promotion, it will also command higher status in organic web searches, thanks to the Google Page Rank formula. The number of ‘inbound links’ a website collects, the more relevant it’s considered. That’s why collecting links is currently a hot […]