Judge A Book, Buy Its Cover: When Packaging Matters
Even toilet paper has to be pretty these days. It’s clear that a product’s design matters when it comes to selling it. Of course, the graphic design of its logo and the creative design of the ads used to market a product also matter a great deal. But, quite often, the item’s package is the […]
Cyber Monday Follow-Up
We’ve been talking about holiday shopping trends – especially with regard to viral spending – for the past few weeks. Now it’s time to look at some key figures and report back on how the major shopping event actually went down. You may be surprised to learn that even all the hype for Cyber Monday […]
Improving Your Website for E-Commerce
Last week we discussed the fact that consumers are increasingly using websites and mobile apps to research gifts or directly fulfill their holiday shopping needs. It became clear that marketers will want to put more money and consideration than usual into online advertisements. But what if you’re an online retailer – or e-tailer – looking […]