Marketing at SXSW – Part 2: What It Means for Your Company
Last month we dipped our toes into a conversation about the unique challenges of advertising at a huge venue like the South by Southwest. This May, McDonald’s took on the task of trying to fit into an overcrowded landscape of companies competing to grab the attention of about 72,000 attendees at the massive music festival. This week we want […]
Calls to Action with Multimedia Marketing
At Mad 4 Marketing, we’ve always been strong proponents of the 360-degree campaign. This means approaching your target audience from all angles to create a balanced, interwoven appeal. For example, you might want to have a strong website launching at the same time you put up local billboards and take out a well-placed radio ad. […]