Marketing at SXSW – Part 2: What It Means for Your Company
Last month we dipped our toes into a conversation about the unique challenges of advertising at a huge venue like the South by Southwest. This May, McDonald’s took on the task of trying to fit into an overcrowded landscape of companies competing to grab the attention of about 72,000 attendees at the massive music festival. This week we want […]
Is the Future of Wearable Ads Guaranteed by Apple Watch?
Remember that brief period in the ‘90s when it was trendy to wear T-shirts sporting logos ranging from Juicy Fruit gum to Coca-Cola? It was like showing off your brand-name clothes (whether Nike or Chanel), but taken to a new level. (Today, you can just show everyone what companies you like by “liking” them on Facebook.) […]
Were the Emmys Just a Giant Ad for Network TV?
Network TV needs all the help it can get. With steep competition from video-streaming websites like Hulu, Netflix and even YouTube, traditional television viewing is becoming a thing of the past. Even those fancy Tivo, DVR and Hopper systems don’t entirely fulfill the modern viewer’s desire to control their television watching, as these platforms also […]
Calls to Action with Multimedia Marketing
At Mad 4 Marketing, we’ve always been strong proponents of the 360-degree campaign. This means approaching your target audience from all angles to create a balanced, interwoven appeal. For example, you might want to have a strong website launching at the same time you put up local billboards and take out a well-placed radio ad. […]
OOH Advertising We Admire
Taking your marketing campaign and putting it out there in the world where your audience can interact with it from a new angle, anywhere, is a very broad definition of out-of-home marketing. We’ve recently seen some neat examples that we wanted to share: 1) To tie together the brand’s new “free shipping” website policy and […]