Tips for Personal Branding – Part 1
Last week we talked about whether one person – not just a business – can be considered a brand. That’s absolutely true, whether you’re a self-employed, one-man company or part of a giant, international corporation. By creating a constructive, consistent reputation in terms of your skills, work ethic and values, you can establish a brand […]
Is A Person A Brand?
Anyone can easily be a brand, even if there’s no office full of employees or official letterhead to back it up. You also don’t need to be a celebrity to feel like you need a personal brand. When one individual is marketing himself or herself, defining an image is key. But so is living up […]