The Art of Cold Calling – Part 2
Last week, we talked about the role and relevance of cold calling in the modern marketing world. Whether you’re attempting to simply establish a new business contact, make an immediate sale or get your foot in the door to form a long-term relationship, cold calling is a mode of communication that can still play a […]
The Art of Cold Calling – Part 1
In an age of mobile apps, social networking and 3-D, a technique like cold calling may seem like a nearly extinct residual from the dinosaur age of advertising. But the truth of the matter is that cold calling is simply a lost art—and it still has a valuable role in today’s marketing world. Here are […]