4 Fast Tips for Point-of-Sale
Last week, we talked about the importance of point-of-sale marketing. And now you’re probably just wondering what’s next. So this week, we put together a list of top tricks you can incorporate to make the most of your POS. 1. Take advantage of the chance to learn more about your customers. While you’re ringing them […]
Importance of Point of Sale Advertising
“Simply stated, point of purchase is where the action is.” – RJ Reynolds Tobacco It’s only fitting that this strong marketing quote comes from tobacco powerbrand RJ Reynolds. Tobacco companies are currently under the gun about point of sale (POS — also known as point of purchase or POP) advertising to children, which is not […]