How did you hear about us?

It always makes sense to ask successfully acquired clients and customers how they came to hear about your business. By carefully comparing how well each of your advertising efforts performs, you can bulldoze past a lot of trial-and-error and simply direct your budget toward what works, both in quantitative and qualitative units. For example, if […]

Magazine Print Ad Sales Decline

Every fashionista worth her Balenciaga bag knows that the September issue of her glossy magazine is the most critical issue of the year, complementing the hype from New York City’s Fashion Week with cold-weather ensemble suggestions featuring the newest fall styles. The September issue traditionally expands from approximately 300 pages to somewhere over 700 pages […]

Campaigning for a New Resource in Breast Health

When we first learned we would be working with Baptist Outpatient Services marketing team on their new Breast Center campaign, we were extremely excited. The center was to be the very first Baptist Health facility of its kind and was eagerly awaited. We had the utmost belief that our client would create an exceptional center […]