Super Bowl XLV Commercials
The Super Bowl just keeps stepping up its game when it comes to selling, promoting and popularizing its commercials, which cost $3 million for 30 seconds on average this year. For the first time ever, Hulu.com showed commercials during Super Bowl XLV through a specialized “channel” (AdZone 2011) that allowed viewers to not only watch […]
Building Blocks of Public Relations
Last week we talked about the differences between advertising and public relations. But do you know how the elements of public relations come together to create a successful PR campaign? According to Apryl Duncan, About.com’s advertising specialist, there are five key public relations components which marketing agents or business owners can use to kick off […]