How to Handle Negative Press
Mad 4 Marketing is a South Florida advertising agency based in Fort Lauderdale, and our own neck of the woods recently provided a great example of the power of social media. Right on the waterfront at the Ft. Lauderdale Beach, there’s a popular local hangout called Dirty Blondes Sports Bar. Over the weekend, there was […]
SKYei — Mad 4 Marketing’s Energy Client — Generating PR Buzz
One of Mad 4 Marketing’s newest public relations clients, SKYei — a South Florida-based alternative energy solutions company that provides power to countries in Africa and the Caribbean — was recently profiled in the South Florida Sun-Sentinel. That story has subsequently been picked up and published by Florida Trend Magazine. DomesticFuel.com, a Florida-based blogging and […]
Competitive Advertising
Do you know what the term “competitive advertising” means and how it can help you grow your business? If you work in an industry that’s steeply competitive, especially in a region that’s closely familiar with the kind of business you perform (for example, a small town with three localized baby clothing boutiques), you can take […]
Super Bowl XLV Commercials
The Super Bowl just keeps stepping up its game when it comes to selling, promoting and popularizing its commercials, which cost $3 million for 30 seconds on average this year. For the first time ever, Hulu.com showed commercials during Super Bowl XLV through a specialized “channel” (AdZone 2011) that allowed viewers to not only watch […]
Showing Some Love with Facebook and Twitter
This Valentine’s Day, we’re going to talk about…what else? Love. But not just any love–the very special kind of love that can only be properly conveyed through social media. Social media sites such as Facebook and Twitter are often used to launch campaigns based on popularity, encouraging page visitors to tweet with a certain hashtag, […]
Reverse Product Placement?
A few weeks ago, The New York Observer and other outlets began reporting on a trend making its way through the celebrity world: reverse or anti-product placement. Called a “wicked” new marketing strategy, this fascinating pattern describes marketing and public relations companies sending out free samples to famous persons with the hope of linking that […]
What is Guerilla Marketing?
When people think about guerilla marketing, typically they think of a specific example—one stunt that made national headlines and became thereafter notorious. Like that time actors rushed a crowded train station to perform a song-and-dance number about the product they were hired to promote. That’s guerilla marketing. This tendency to define the concept by its […]