MailChimp: Marketing’s surprise viral sensation of 2014 – Part 2

The MailChimp story, which we discussed last week, is sure to become a legacy in the annals of radio advertising. But how did it get there? First, let’s go over what the ad actually is, because it’s shockingly simple. The 20-second spot opens with seven different voices pronouncing the word “MailChimp” (with varying degrees of […]